EICMA 2019. The stage for a Revolutionary Motion. Everything will revolve around tomorrow’s mobility and the passion for two wheels at the 77th International Bicycle and Motorcycle Exhibition, to be held from 5th to 10th November 2019 in the halls of Fiera Milano in Rho (the days of 5th and 6th will be dedicated exclusively to the press and professionals). EICMA has revealed the image of its 2019 campaign and presents creativity which exalts the dynamism of the industry of reference and its capacity to move even further forward the frontiers of technological development. Continuing on from last year’s headline, “We can see roads that do not exist yet,” this is the second stage of a conceptual exploration which, after having conquered new knowledge on the red planet, is back on Earth, in Milan, with one objective: to make the world of two wheels evolve, revolutionizing it.
“It is what the companies that, during our exhibition-event, decide to display to hundreds of thousands of visitors and the whole world the result of their investments in innovation and research before they go on to the road, really continue to do,” explained Andrea Dell’Orto, Chairman of EICMA S.p.A. The centrality of the topic of the evolution and use of technical and astronomic expertise represents, on the five hundredth anniversary of his death, an opportunity to pay tribute to the legacy of the genius of Leonardo da Vinci and the extraordinary contribution he made to meeting man’s desire for movement and, more in general, to knowledge and the progress of humanity.
“The various editions of EICMA,” Dell’Orto also added, “are never unrelated to one another: last year, in particular we started out on an ideal path, a sort of journey developed as a concrete path of communication, which is based precisely on the capacity of our industry to arouse amazement and emotion, and to reinterpret the market and the new need for mobility.” “At the end of every EICMA,” Dell’Orto concluded, “the world of two-wheels is no longer the same: this is the effect of Revolutionary Motion.” And this year’s appointment already promises to be full of innovations and anticipations, The road to EICMA 2019 is therefore officially open and with it a new challenge for fans, visitors and professionals of the sector; are you ready to be part of this Revolutionary Motion?
title : EICMA 2019 The year of ‘Revolutionary Motion’
updated : June 21st, 2019
updated_iso8601 : 2019-06-21T18:45:38+01:00